Time To Market OR Do it Right?
Typically, when a company decides to build a mobile app, they are either playing catch up with their competitors, or have identified a business opportunity previously untapped.
Whatever the reason, executives want the application built out and released ASAP. However, as most people know, ASAP often means many compromises need to be made as well as well making decisions on the fly. Both hybrid and native approaches can get the job done but there are certain considerations that should be understood right off the bat.
First, if a company can wait six months or more before the app is launched, a native approach makes the most sense. Native applications have the best performance, highest security, and best user experience.
However, if the desired time to market is less than six months, then hybrid could be a better alternative because the app can be built in one source code, can be released across platforms, and development time and effort is considerably less as compared to that of native applications.
Again, another word of caution. Your users will EXPECT a great experience. They do not care what approach your team decided to take. They will open the app and EXPECT it to be intuitive and responsive in terms of speed.
Getting out the door may guarantee a mobile presence but it certainly doesn’t guarantee the success of the mobile app in question. As mobile app usage takes over traditional browsing paths (desktop/laptop), which as of last year they have, companies with a mobile presence must constantly think about the two key promoters or detractors of their application: speed and user experience.
Overall, the performance of the app as well as the user experience vary significantly based on the development framework chosen, with the native app approach being the uncontested winner in both cases.